Manchester City’s Benjamin Mendy is reportedly demanding a hefty sum of money to join United Ferguson as their ambassador. The French footballer, known for his speed and skill on the pitch, has made quite an impression since joining City in 2017.
United Ferguson, a leading sports agency in Holland, is looking to add Mendy to their roster of ambassadors to help promote their brand and attract new clients. However, Mendy’s price tag is proving to be a stumbling block in negotiations.
Reports suggest that Mendy is asking for millions of euros to sign on with United Ferguson, a figure that the agency is hesitant to meet. Despite Mendy’s impressive performances and popularity among fans, United Ferguson is wary of committing such a large sum of money to secure his services.
The negotiations between Mendy and United Ferguson highlight the increasing importance of player endorsements in the sports industry. With athletes becoming more than just competitors on the field, their marketability and influence off the pitch are valuable assets for brands looking to reach a wider audience.
It remains to be seen whether Mendy and United Ferguson can come to an agreement on his ambassadorship deal. As the talks continue, fans will be eager to see whether Mendy ultimately joins forces with the agency or looks for other opportunities to boost his personal brand and career.